What if it were possible to lead through the COVID-19 crisis without feeling so exhausted, uncertain, overwhelmed or defeated?

It may feel impossible to shift the massive machine of your organization during these unpredictable times, but it’s not.  We can show you how.

Are you afraid you might miss the opportunity for your organization to do more than just survive this crisis?

Do you see our current crisis as a chance to accelerate change while others see it as an excuse not to change?

Has your enthusiasm for focusing on opportunities (even now) been dismissed or met with negativity?

Do you feel like you’re beating your head against the wall trying to get others on board with your ideas for adapting to the current situation?

Have you encountered pushback for advocating change in mindsets, attitudes, and behaviors?

Do you feel like you’re working harder than you ever have in your life, but not sure it’s making any difference?

I bet you know you need to shift the way you work, meet, train and teach, celebrate and gather thanks to Covid-19. Maybe, you even need to shift the way you meet your mission or generate revenue.

But do you know what it takes to make those shifts happen?

If you’re ready to stop asking, “Could we?” and instead ask, “HOW could we?” then SHIFT Change Leaders Lab is for you.

With SHIFT Change Leaders Lab:

Isolated Individuals become

Influential Intrapreneurs

SHIFT will give you what you need to:

  • Retain (and even grow) your number of clients, customers, members, donors or partners by finding opportunities present now that weren’t there before.

  • Become valued and indispensable rather than obsolete and irrelevant with straightforward, practical ways to find out what your stakeholders need most right now and how you can deliver it.

  • Seize the moment to put some sacred cows out to pasture, re-imagine the future or enroll new champions in your cause.

  • Keep your team engaged and focused (even while working virtually).

  • Find stable anchors amidst continued uncertainty.

I’m ready to SHIFT from fear about the future to confidence in creating the future we want.

The world needs skilled change leaders now more than ever.


Intrapreneurs” are the people who lead big change within established organizations.
They are the ones turning organizations already at scale into ones that are more innovative, equitable, effective, and efficient.

Intrapreneurs are the ones who:

  • Find opportunities in a crisis rather than focus only on the challenges and constraints.
  • Turn to creativity instead of negativity when faced with a problem. 
  • Use entrepreneurial skills to launch a new project or initiative within an organization, especially when your organization’s survival depends on it.
  • Spend their days busting down silos and bucking the status quo.


Discover the missing piece that helps leaders in out-of-control environments, get comfortable with uncertainty and find new ideas that work. 

Are YOU ready to lead your organization through these challenging times?

Then SHIFT Change Leaders Lab is ready for you. 

When intrapreneurs have the attention, support, and training they need to succeed, we all benefit.


Because you, your team and organization will survive and flourish – ensuring we realize the broader goals of sustainability, equity and social change you’re leading right now.

The public, private, and nonprofit sector intrapreneurs I know are leading change efforts right now that can:

  • Undo decades of inequity and perpetual poverty in the city of Baltimore; 
  • Ensure sustainable resource use across a global Fortune 500 company and its thousands of client sites;
  • Make the U.S. the healthiest nation in one generation;
  • Transform the power imbalance in international development to ensure people living in poverty own their futures;
  • Use unified leadership of those with and without intellectual disabilities (ID) to build the best possible environment globally for people with ID to succeed.


Think about what we miss out on if they – and you – don’t survive this crisis? 

Are YOU ready to lead your organization through these challenging times?

Then SHIFT Change Leaders Lab is ready for you. 

But, here’s the deal. I know that even when the status quo is in upheaval, its gravitational pull is still powerful. I know lots of things feel out of your control right now – because they are. You’re probably spending more of your days than you want putting out fires, juggling too many balls (and waiting for them to drop) or feeling frozen in place, not sure where to go next.

It doesn’t have to be this way.

That’s why I created the SHIFT Change Leaders Lab. To give leaders, like you, exactly what you need right now to shift from pushback to buy-in, insecurity to confidence, firefighting to momentum-making, anxiety to advantage.
Angel St. Jean

Assistant Director for Strategic Initiatives, Mayor’s Office of Employment Development (Baltimore, MD)

I’ve learned that all the strategy and tactics in the world don’t make a difference if you can’t get others on board with the broader vision and build alliances with the skeptics. Nancy has been there every step of the way with advice, tools, ideas and an empathetic ear.

Here’s what the SHIFT looks like…

We gravitate toward busy-ness, firefighting, or frozen-in-place spinning in times of crisis.

     ⇒ SHIFT Lab helps you discern where to focus time, attention, and energy for the greatest results.

We usually get frustrated or defensive in the face of resistance.

     ⇒ SHIFT Lab helps you respond differently to overcome pushback.

We usually suffer from the “curse of knowledge,” forgetting what it’s like to hear our ideas for change or plans to do things differently for the first time.

     ⇒ SHIFT Lab shows you how to overcome that curse to get the buy-in you need.  

We often fail to identify, call out, and address the “artifacts” that tell people we really value the old ways of doing things.

     ⇒ SHIFT Lab teaches you how to create new artifacts aligned with change you want to see. 

We tend to start with, “Here’s what I need from you.”

     ⇒ SHIFT Lab teaches you a better starting point for getting what you need from others.

We usually have a single default influence style.

     ⇒ SHIFT Lab shows you how to complement it with others when needed.

We believe it takes grand gestures or decades of working together to build trust.

     ⇒ SHIFT Lab teaches three ways you can quickly build trust and establish credibility as a leader.

We tend to rely on a limited set of (typically ineffective) tools to persuade others.

     ⇒ SHIFT Lab expands your influence toolbox with research-based, proven methods anyone can use.

Olga Yakimakho

Director, Leadership and Organizational Development, Special Olympics International

Today’s lesson resonated big time. Every lesson so far has been helpful and this one particularly hit the spot. It gave me the confidence I need.

I’m ready to become the leader I want to be on the other side of this crisis.

I’ve spent my career saying what others are afraid to – and learning to say it in ways that others will listen.

I’m Nancy Murphy, founder, and president of CSR Communications and creator of the Intrapreneurs Influence Lab, adapted now as SHIFT to serve change leaders during Covid-19.

From my Catholic school student days challenging stereotypes of girls, to my first job after college convincing nonprofits to engage youth volunteers, or my role as board chair of a global nonprofit attempting to transform the way we do international development, I’ve experienced the challenges of leading big change within established organizations. I’m sharing all the mistakes I made so that you don’t have to learn those lessons the hard way.

As mentor and advisor to executives from global nonprofits, philanthropy, Fortune 100 companies, and local and federal government agencies, I’ve helped intrapreneurs break their cycle of frustration, disappointment and even disillusionment to bring innovative ideas to life within their organizations.

I believe Intrapreneurs deserve to be valued and celebrated as agents of positive change, and that you should have the tools and support you need to lead change effectively in changing times.

Crisis or opportunity?  It all depends on how you choose to see it.

If you’re ready to stop asking only, “What if we do this and if fails?” and start also asking, “What if we do this and it works?” And if you’re committed to doing what it takes to survive now and flourish beyond, then SHIFT Lab is for you.

What exactly is the Lab and what does it cost?

The Lab is a 6-month program for leaders from private sector, nonprofits, government, philanthropy, and associations. It’s not one more thing to add to your to-do list or another task taunting you from your inbox. SHIFT Lab gives you practical, digestible tools delivered via online weekly lessons, plus all the real-time support and problem-solving you need to overcome the biggest challenges you’re facing right now.

Rolling enrolment is now available with new participants being added on the 1st and 15th of each month.

Specifically, the Lab includes:

  • Live, virtual ½ day convenings at kick-off and wrap-up. [$2,500 value]
  • 22 Weekly online lessons, including action items and journal prompts. [$6,500 value]
  • 22 Weekly group Share & Solve coaching sessions for real-time celebration and problem-solving. [$11,000 value]
  • Monthly office hours with Nancy [$3,200 value]
  • Six 1-1 Breakthrough coaching sessions with Nancy [$3,200 value]
  • Lab Kit (set of 15 tools to help you apply what you learn). [$950 value]
  • A community of other intrapreneurs to help you stay motivated and inspired, even when things get really tough. [Priceless]
  • $27,350 Value Your investment: $7,350.

I typically charge nearly twice this for participation in my Intrapreneurs Influence Lab. Given that everyone is leading change right now – whether you’re prepared or not – I’m offering a special Covid-19 price for SHIFT Lab, the program that will give you the tools you need to navigate constant change.

 Still not ready to commit? SHIFT comes with a 21-day Money Back Guarantee.

The only thing I ask is that you send me your work, showing that you’ve gone through the course material (up to that point)… and if you still didn’t get the results you were hoping to for some reason, I will refund your full investment for the program.

I doubt you’ll go through the program and NOT experience at least some shift in your leadership. And over time, I’m sure you’ll get the results you’re hoping for. I can guarantee that if you don’t even give it a try, there’s 100% chance it won’t help you. I hope you won’t miss out on this risk-free opportunity.

Will your organization survive 2020 and flourish in 2021? Are you ready to create the future you want rather than wait for the future to happen to you?

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