Cynthia Powell

Communication and PR Specialist
Cynthia PowellWith more than two decades of experience in communications, writing and media, Cynthia Powell is a big-picture strategic thinker and a guerrilla PR practitioner.

Cynthia has had extensive client relations experience servicing federal government agencies, Fortune 500 companies, international nonprofits and national trade associations. She advanced through the corporate ladder at three consulting firms – including two top-tier international public relations agencies – before launching her own business in 2008.

With a collaborative, down-to-earth style, she is skilled at anticipating client needs, facilitating strategic planning sessions, developing and implementing projects and tracking budgets, while keeping stakeholders informed and engaged throughout the process.

As public relations director for U.S. News & World Report until early 2008, Cynthia started an in-house PR operation nearly from scratch, supervising an outside PR firm and hiring a full-time staff. During her tenure, national TV and radio news interviews of staff writers and editors increased by more than 50 percent. She oversaw six to eight national media campaigns a year for the magazine’s “Bests” series. She created content and oversaw design for the magazine’s first-ever online press room,

In the Peace Corps in Niger, West Africa, Cynthia served as a community health volunteer in a rural village and then led communications for the Niger office of a nongovernmental organization, Plan International.

Before Peace Corps, Cynthia worked for two international public relations firms over the course of seven years in Washington: Fleishman-Hillard and before that, APCO Associates. At both firms, she played a key role in business development efforts and proposal writing, in addition to managing client work. Prior to moving to DC, Cynthia directed media relations for World Learning, a Vermont-based nonprofit international educational services and development organization.

She began her communications career as a daily reporter for the Lawrence Eagle-Tribune, Lawrence, MA; the State House News Service, Boston, MA; the Times Record, Brunswick, ME; and an occasional freelancer for the New York Times and the Boston Phoenix.

She has served on the board of Independent Public Relations Alliance, a Public Relations Society of America (PRSA) network of senior-level communications consultants the DC area. She also has volunteered as public relations chair of the DC Ad Club‘s ADDY awards committee and as a PRSA membership ambassador. She enjoys ushering at Arena Stage, and watching her dog chase squirrels and deer in the woods.

Cynthia has a master of science in journalism from Boston University and a bachelor of arts in history from Brown University, where she graduated magna cum laude. She speaks fluent French and superior Spanish and Hausa.

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